Facebook hurts SEO
Building companies Facebook pages or recommending a social media strategy to small clients hurts long term SEO efforts. If a client goes with an affordable website to begin with rather than a Facebook page it means they will have potential better rankings in the future. Also their websites can link out to other websites to help their SEO. Facebook links to a website currently don’t help a websites link unlike the value on a follow link from an established website. Advise your clients to go with websites over Facebook pages. Facebook is getting more and more populated by fake profiles and chat bots. I find the platform very annoying with too many restrictions.