Going up the search results is like climbing a mountain ⛰
Trying to achieve high rankings in Google you need to work on your SEO. A good way to do this is first by identifying keywords that work with Google AdWords to indentify which keywords have good cro. Also using AdWords drives more brand awareness which is more likely to earn you links.
I find that if you use Adsense to make the system more efficient where people that visit your website and are not interested and visit a Adsense advert your overall advertising becomes more efficient.
Once you get to the top position of Google it’s like being at the top of a mountain ⛰ and you can see what the cro is like and ctr as they are higher at the top position of Google.