Microsites a more effective way to build links
When devising your link building strategy you may be considering guest blogging or microsites. The problem with guest blogging is that done wrongly it may cause you to gain a Google penalty rather than move the SEO needle. Many SEO consultants try posting guest blogs on none authoritative sites which also contain poor content with heavy anchor text. Guest post can be effective but rely on making sure that the guest posts are on a highly authority sites. Microsites I feel are a more superior link building strategy, as not only can you place links back to your main site but they also rank well for search terms themselves. With microsites you can target more specific audiences allowing you to generate overall more traffic and leads for your company. Microsites can also be used to take up multiple results in the search results giving you greater exposure.