The content of your digital presence counts every bit as much as the manner in which it is presented, if not more so. The most beautiful website in the world will fail to drive revenue if the content on display doesn’t meet the needs of the people visiting. At Stovin we realise this, and have experts able to craft content on any subject, across every platform and for all occasions, delivered in a manner which fits perfectly within the voice of your brand. Any content is telling a story, and the content we produce for our clients is telling the story of their brand. Each piece of content captures a part of that story, large or small, and is only produced after a firmly established and totally comprehensive process.
Words and Numbers
The creation and management of content depends upon two contrasting sets of skills. The first of these is to analyse the statistics driving search engine rankings, for both the client and their competitors, and using this analysis – of search numbers, types and the terms driving those searches – to arrive at a picture of the kind of content which would work for each client. This picture is then handed over to our creative experts for them to fill in. This means content writers capable of crafting a message across the complete range of topics, goods, services and geographical locations, in a voice which captures that of the client and speaks to the customer. The flexibility of our team is such that this content could range from the copy on a website to a carefully targeted tweet, covering everything from blog posts, press releases and brochures to advertisements and presentations.
The content which we create boasts a flexibility to match the rest of our digital offer. It’s becoming increasingly difficult to second guess exactly how and where a customer is accessing the digital content on offer, which means that it’s imperative to craft content which works across every platform and format. The content we create will work just as well on the screen of a laptop as it will on a tablet, smartphone or other mobile device. The Stovin guarantee is that our clients will never be lost for words.
The way in which Stovin operates, with a flexible team, low overheads and devolved structure, means that we are uniquely placed to react quickly to events and utilise content in a highly topical manner. Our content team work closely with clients in order to use social media as a means of transmitting a current and engaging message, creating a two way conversation designed to create and embed the relationship between clients and their customers.
We monitor and track the impact of our content in order to make sure that we never take success for granted. We never accept ‘good enough’ as actually being good enough, and use the figures and data we collect to continually fine tune or revise our content in order to ensure that its achieving the best possible results for our clients.